Google AdSense is a part of Google's Ad Network. Through this, business owners or advertisers promote their business with the help of display, shopping, video, text ads and in return, they are paid by Google for placing ads on the websites or YouTube channels on which their ads are displayed.
Basically, business owners pay money to Google to run ads ( also called PPC advertising ) and Google pays some percentage of that to the website or YouTube channel owner.
Google is considered to be the most popular platform for advertising, which is also mentioned in a report by Statista , according to which advertisers paid $224 billion to Google in the year 2022.
So in this way you must have understood what is Google AdSense. Let us now see how Google AdSense works or what is its working processing.
Google AdSense Requirements for Website
- First of all, you have to make your website user friendly so that users spend some time on it, get engaged and get a positive experience.
- The most important thing in Google AdSense Requirements for Website is quality content and good traffic on your website . For this, you have to improve your content, target relevant keywords in it and give a lot of value to your readers.
- Along with this, you have to do SEO of the website through which you can rank your website on Google and bring traffic. In this, On-Page, Off-Page and Technical SEO has to be implemented.
- To increase traffic on the website , you will also have to increase your online presence and distribute your content through social media, email marketing, WhatsApp marketing, etc. This is also called Content Marketing Strategy .
- Target High CPC (Cost Per Click), High Traffic and Low Competition Keywords to get more money per Ad Click.
- Along with all these points, keep the ad placements correct so that the user does not face much difficulty in reading the content and the ads do not create frustration.
To read Google AdSense Criteria For Website in detail you can read this Eligibility Requirements .
